Her + Her

Her + Her Co. started with one simple idea: What if we could spot each other without saying a word?

Growing up, I didn’t hang out in gay bars or wear rainbows on my chest. I was bullied from Year 8 for being different — before I even had the words to know why. I lost friends. I changed schools. I internalised everything. And for years, I dated boys to blend in, to stay safe, to survive.

But that feeling — the discomfort, the disconnect — never went away. Until one day it did. With her.

That first soft kiss from a girl I wasn’t even allowed to call mine… that’s when I knew. But still, I couldn’t be it, not openly. Feminine lesbians like me — and the ones I was drawn to — often flew under the radar. And the more I looked around, the more I realised: there wasn’t a space for us. No community I felt part of. No way to say I’m into women — unless I came right out and said it.

So I created one.

Her + Her Co. is for the quiet rebels. For the girlie, the tomboy, the in-between. For the ones who want to be recognised — not labelled. For the women who just want to meet eyes over a coffee cup or a fruit bowl and know: she’s on my team.

This brand is a wink, a signal, a middle finger to the people who still roll their eyes when I hold my wife’s hand. It’s humour as armour. Style as language. Clothing that lets you feel seen by the right people — and still look damn good.

We’re not here to shout. We’re here to show up. As ourselves. Fully. Freely. No apologies.

Because if even one person sees this brand and feels a little less alone, a little more proud — then Her + Her Co. has already done what it came here to do.

You in?